The EU General Data Protection Regulation (GDPR) has caused an overall panic and unease among organizations in Europe, but will also have a global effect since multinationals will also need to adhere to the new law. While organizations are working toward strengthening their knowledge of the regulation, those with some form of data loss prevention (DLP) already implemented are determining what additional capabilities they need to invest in (specifically, integrated DLP such as data classification, data masking and data discovery). In addition, organizations that do not already have strong DLP in place are looking to increase their capabilities.
https://www.gartner.com/newsroom/id/3784965